Hello, I’m Elli.

I developed TINA to empower impactful ideas with the beautiful brands and smart business models they deserve.

 

For the past four years I’ve called The Chocolate Factory, AKA Ogilvy Headquarters NYC, home. As Global Director of Design Strategy for Ogilvy Worldwide, I designed and developed the system that would transform Ogilvy’s global operating model, and our industry’s approach to revolutionizing and modernizing how we build brands that last for decades and matter today. Design and strategy prowess were critical to developing a universally specific operating system (OS), but it took more than that to pull off such a bold project.

My journey through big agency world has given me the opportunity to work with some of the best and brightest creative and strategic talent around the world, and managing the development of the OS has taught me that the best team is the right team, not the other way around. The magic happens when you curate the right team of rockstars and poets who are willing to work across borders, blur the lines and build something new together.

After designing and deploying Ogilvy’s transformational Operating System, I wanted to bring the same strategic vision, global talent, and creative execution to those up-start ideas that can’t (yet) meet big agency budgets. Welcome to TINA.

TINA is not an agency; it’s more like an agent. An agent of change, transparency, delivery, creative action, and collaboration.

I look forward to creating something new with you.

– Elli

 
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ACCOLADES

 
 

SELECT AWARDS

CANNES LIONS

  • Creative Effectiveness Lion 2018

  • Grand Prix For Good Lion 2017

  • 6x Gold Lions 2017

  • 4x Silver Lions 2017

  • 7x Bronze Lions 2017

  • 6x Shortlist Lions 2015 - 2017

ADDITIONAL AWARDS

  • Fulbright Fellowship 2012

  • 11x One Show Awards

  • 3x Design & Art Directors (D&AD) Pencils

  • 2x Effie Worldwide Awards

  • 3x Webbys

  • 1x Clio International Advertising Award

  • 3x New York Festivals Advertising

  • 2x 4A’s Awards

  • 2x London International Awards

  • 2x The Caples Global Advertising Awards

  • 1x DMA Echo Award

  • 1x OMMA (Online Media & Marketing) Award

 

SELECT WORKS PUBLISHED

  • AdAge

  • Adweek

  • The Atlantic

  • BBC

  • Broccoli Mag

  • CBS News

  • Contagious Magazine

  • CNN

  • CNBC

  • Dezeen

  • The Economist

  • FastCo

  • Forbes

  • The Gentlewoman

  • Goop

  • GQ

  • HBR

  • Inc.

  • Le Book

  • Mashable

  • Medium’s The CUT

  • MindBodyGreen

  • MoMA

  • National Geographic

  • TIME Magazine

  • New York Times

  • NPR

  • NY Mag

  • TED

  • Trendhunter

  • Popsugar

  • Wired

  • Quartz

 
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