How are you different from an agency?
Traditionally, to gain access to the creative industry's top talent, you would have had to turn to an agency. Thankfully that’s no longer the case. While Fortune 500 companies can afford
agencies' inflated price tags and process-heavy approaches, today's most exciting brands are nimble and entrepreneurial – and they are demanding a new set of solutions. These independent upstarts are looking for unfettered access to the best creative talent to help them make their mark on the world – but navigating the freelance economy can be difficult if you lack the expertise and connections of an industry insider.
This is where I come in.
I believe in the power of partnership over convoluted process – which is why I work to bridge the gap between visionary start-ups and creative excellence.
The creative talent on my Bench are completely independent contractors who have opted out of the agency world in order to handpick projects they care about, allowing them to run their own lives and careers.
The clients I work with are forward-thinking and fast-moving. They are hungry to make their mark on the world.
TINA represents a new model. A model that breaks down the barriers that once made collaboration between client and creative an expensive, time-consuming, and prohibitive prospect.
Why should I work with you over an agency?
While agencies offer great solutions for the world's biggest businesses, they are not designed to serve start-up companies or individuals. Their high price tags, lengthy timelines, and organizational inaccessibility often prove fatal for smaller, more independent clients. As an agency's "micro-client," you often pay for more than you need and don’t always get what you want. This is more true the smaller and more independent you are.
TINA was designed for brands and individuals that want to move quickly and make an impact. I help you build your brand and grow your business by keeping things simple, efficient, and powered by the best talent in the business. Nothing makes me happier than to connect groundbreaking new businesses and brands with the top thinkers, designers, and creators in their field.
TINA embodies the spirit of progress, in which independent thinkers can work and grow and change – without being constricted by outdated ways of working. That's how the magic happens: when we create a collaboration powered by the independence, drive and outsized talent of everyone involved.
What is your business model?
Each of my project solutions (Compass, Roadmap, Guide) has a clear cost structure that makes it easy to understand what you are paying for every step of the way.
When I match you with the best talent for your project, I take 10% up-front finder’s fee on each Scope of Work that you eventually sign with your chosen creative partner(s), then you two (or few) take it from there. All the work that it takes to investigate and assemble the team best-suited for your particular creative needs is included in the finder's fee.
Any work beyond that inter-agent service will simply be billed at my hourly rate of $150/hr .
This model remains consistent across all of my offerings, including if you hire me to be your CMO- esque Guide. So an example end-to-end Guide project invoice might look something like this:
Freelancer 1: $XX
Freelancer 2: $XX
TINAA: 10% Finder's Fee x 2 + $150/hr
I believe that clear, consistent pricing is a critical element of our partnership. I want to help you surpass your goals and build an incredible brand – making sure that you get everything you need and know exactly what you are paying for is part of how I help set you up for success.
No hidden fees, no markups – only the best talent and smoothest process, every time.
Are you on the client side, or agency side?
No need to pick sides – I operate on both. As an interagent, my role will shift throughout the project depending on what's needed. For example, when I'm investigating and evaluating potential creative partners, you could say I'm on the client side. But when it comes to defining the Scope of Work, I take on the agency-esque duties of managing expectations and ensuring clarity of deliverables and timelines. If I'm acting as your end-to-end Guide, I straddle client and agency responsibilities by outlining the creative process, ensuring clarity of communication, and overseeing the successful completion of each deliverable.